DISCUSSION: Understanding Mass Communication
Mass communication is a powerful form of communication because it allows messages to reach large, diverse audiences simultaneously through mediated channels such as radio, television, newspapers, and digital platforms. Its broad reach and speed enable it to shape public opinion, influence societal norms, and drive collective behavior. These characteristics make it a highly effective tool for informing, persuading, and mobilizing people on a large scale. The elements of communication are: · Source: This is where the message originates from. · Message: The information the sender wants to communicate. · Encoding: Assembling the message in a structure which enables the receiver to understand the message. · Channel: An encoded message goes through this medium. · Decoding: Listening and reading a...